geotargeting

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There's a new tool out that wants to provide a real-time geolocation services to anyone interested in letting the whole world know where they are at any given moment. It's called Loki, and it's basically a mashup of Google Maps and the cool WiFi location-finding technology from Skyhook Wireless, the company that provides GPS-like functionality to the iPhone and iPod Touch.

By installing the Loki toolbar and clicking on "Locate me", the toolbar uses your WiFi antenna to ping local hotspots and triangulate your location. This information is then fed to Loki, which updates your location status. If there aren't any WiFi hotspots nearby, you can update your location manually through their website. But that's not nearly as cool as the automatic feature. Check it out:   read more »

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